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SEM - Google Ads

Search Engine Marketing

Google Ads, also known as Search Engine Marketing (SEM), is a powerful way to get your business in front of potential customers right when they’re searching for your products or services on Google. By creating targeted advertisements, you can appear at the top of search results, driving immediate, high-quality traffic to your website and increasing the chances of converting visitors into customers.

Imagine you run a modern furniture shop in Bangalore. Even if you have the best selection in town, your ideal customers might miss you unless they see you at the top of Google when they search “best modern sofa near me.” Google Ads acts like a spotlight—instantly putting your business in front of the right people at the perfect moment. With smart keyword targeting and compelling ad copy, you reach ready-to-buy customers and see measurable results fast.

How I Do Search Engine Marketing
  • Keyword Research: I discover the exact search terms your ideal customers use so your ads show up for the most valuable queries.
  • Creative Ad Copywriting: I create attention-grabbing ads that encourage clicks and drive action, highlighting your unique benefits.
  • Campaign Setup: I structure campaigns and ad groups for maximum efficiency and return on investment, setting smart budgets and bids.
  • Landing Page Optimization: I align your ads with clear, relevant landing pages that boost conversions and trackable results.
  • Ongoing Monitoring & Optimization: I continually track performance, adjust keywords, bids, and ad copy, and remove wasted spend to ensure you get the most out of your budget.
  • Reporting: I provide clear, regular reports showing clicks, leads, and ROI, so you know exactly what’s working.

Frequently
Asked Questions

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Google Ads is an online advertising platform that lets your business appear at the top of Google search results. It drives targeted traffic to your website using pay-per-click (PPC) ads for specific search keywords.

Google Ads helps you reach customers at the exact moment they’re searching for your products or services. It delivers fast, measurable results and is ideal for generating qualified leads and boosting sales.

The cost depends on your goals, targeted keywords, industry competition, and chosen budget. I offer customized solutions—so you only invest in campaigns that deliver real value for your business.

Current trends include using AI for automated bidding, responsive search ads, detailed audience targeting, and optimizing ads for mobile devices to reach customers wherever they are.

Results can often be seen almost immediately after your campaign launches. Each day brings new data, allowing for quick optimization and steady improvement in performance.

With 8 years of expertise, I build and manage Google Ads campaigns that focus on ROI. My approach combines creative ad copy, data-driven targeting, and ongoing optimization to ensure you get the best results within your budget.

I have 8 years of hands-on experience in digital marketing, running successful Google Ads campaigns for businesses across multiple industries.
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